Pioneer was founded in 1938 by Mr Nozomu Matsumoto who developed the A-8 Dynamic speakers and was originally called 'Fukuin Shokai Denki Seisakush' before changing its name to Pioneer Electronic Corporation (now Pioneer Corporation).
Pioneer is the most notable and in demand Manufacturer of DJ hardware within the music industry. Their biggest breakthrough being that of the CDJs bring the world of DJing into a new age.
Pioneer DJ Mixers are currently regarded as industry standard all over the world and pretty much every DJ is familiar with operation of it's great FX section. Range of mixers currently includes DJM-900 Nexus, DJM-2000 Nexus, DJM-850, DJM-750, Serato mixers and many others.
With the introduction of digital DJing Pioneer used their resources to keep up with the times introducing DJ controllers such as the DDJ-SX2 and DDJ-SB in which they struck deals with Serato and Virtual DJ to bring Virtual djing users the most cutting edge in technology.
In terms of software Pioneer brought out Rekordbox which allows anyone who DJ's of USB sticks to be able to add data to the their tracks from hot cues to loops and more...